Storefront conversion
A focused first-pass audit turned a vague "why are people not ordering" concern into a concrete fix order for the homepage, catalog path, product pages, mobile view, and trust cues.
The buyer had a real store and a real concern, but the next action was not obvious. More traffic would not help much if the first visit did not explain what to buy, why the seller was trustworthy, and how to move from interest to checkout.
The output was deliberately practical: a small conversion memo with the exact surfaces inspected, the order to fix them, and copy/structure changes the owner could apply directly or hand to a builder.
The task did not need account access. Public pages were enough to identify the main friction and create an artifact the buyer could review before paying for deeper implementation.
A first pass can remain a compact blueprint, or it can expand into implementation when the buyer wants a larger artifact.
A representative text deliverable: a scoped storefront trust memo with diagnosis, fix order, paste-ready copy blocks, implementation plan, and handoff checklist.
A client-facing written plan that can be reviewed in browser or downloaded as a text artifact.
These examples are anonymized. Names, domains, emails, private screenshots, exact products, and private commercial details are removed or generalized.
Send the context you can share safely. We can start with a small artifact and quote broader implementation separately.