# Google Business Profile Suspension Pre-Appeal Pack

Anonymized representative deliverable. Names, addresses, profile IDs, case IDs,
documents, and private account details are synthetic.

## 1. Executive decision

**Current state:** hard suspension; first appeal not yet submitted.

**Recommended decision:** do not open the appeal form until the three high-risk
identity conflicts below are corrected and the evidence files are renamed.

**Outcome boundary:** this pack covers buyer-controlled corrections, evidence
organization, submission wording, and one decision-led follow-up. Google makes
the final reinstatement decision.

## 2. Profile snapshot

| Field | Current profile | Public/official evidence | Status | Action |
| --- | --- | --- | --- | --- |
| Business name | Northfield Heating Pros | Northfield Heating Ltd | Conflict | Remove service keyword; use registered/trading name |
| Business model | Storefront | Service-area; no walk-in reception | Conflict | Hide address and configure served areas |
| Primary category | HVAC contractor | Heating installation and repair | Aligned | Keep |
| Address | Unit 14, shared office center | Registered office; field team dispatches elsewhere | High risk | Do not present as customer-facing location |
| Phone | +44 20 5550 0184 | Same on site and invoices | Aligned | Keep |
| Website | https://example-heating.test | Same identity after corrections | Partial | Update footer name and address handling |
| Hours | 24 hours | Website says Mon-Sat, emergency only after hours | Conflict | Match real staffed/contactable hours |

## 3. Eligibility decision

- Customers are served at their premises.
- The shared office is used for mail and administration; it is not permanently
  staffed for walk-in customers.
- The correct profile type is service-area business.
- The address should remain available to Google for verification where required
  but hidden from the public profile.
- No new profile should be created.

## 4. Duplicate and ownership map

| Profile reference | Relationship | Public state | Ownership | Decision |
| --- | --- | --- | --- | --- |
| GBP-CURRENT-1042 | Current operating business | Suspended | Current owner | Appeal after correction |
| GBP-OLD-7711 | Former trading name at old depot | Marked closed | Former agency email | Keep closed; include chronology |
| GBP-DUP-9038 | Auto-created shared-office pin | Live, no reviews | Unclaimed | Request duplicate removal/merge path |

## 5. Evidence index

| File name | Issuer/date | Fact proved | Match status | Redaction note |
| --- | --- | --- | --- | --- |
| 01-registration-current.pdf | Companies registry / 2026-04-18 | Legal name and registration | Name aligned after correction | Registration number visible |
| 02-public-liability.pdf | Insurer / 2026-05-01 | Trading name and active service | Aligned | Policy premium redacted |
| 03-utility-dispatch-site.pdf | Energy provider / 2026-06-12 | Operational dispatch location | Aligned | Account number redacted |
| 04-service-vehicle-photo.jpg | Owner / 2026-07-20 | Branded equipment and operation | Aligned | Number plate blurred |
| 05-website-after.png | Public site / current | Contact identity and service area | Pending | Capture after publish |

## 6. Correction plan

1. Change the profile name to `Northfield Heating Ltd`.
2. Convert the listing to a service-area model and hide the shared-office address.
3. Set hours to the actual staffed contact hours; describe emergency availability
   on the website without changing profile hours to 24/7.
4. Update the website footer and contact page to the same business identity.
5. Preserve screenshots of every corrected field.
6. Wait for the public surfaces to reflect the corrections where available.
7. Recheck the evidence matrix before opening the official appeal flow.

## 7. Change log

| Date/time UTC | Surface | Before | After | Owner | Verification |
| --- | --- | --- | --- | --- | --- |
| 2026-07-22 09:15 | Website footer | Heating Pros / shared office | Legal name / service-area wording | Site admin | Public URL checked |
| 2026-07-22 09:42 | Contact page | 24/7 office wording | Staffed hours + emergency line | Site admin | Mobile and desktop checked |
| Pending | Business Profile | Keyworded name | Legal/trading name | Primary owner | Screenshot required |
| Pending | Business Profile | Public shared address | Hidden service-area setup | Primary owner | Screenshot required |

## 8. Appeal statement draft

> We reviewed the profile against Google Business Profile eligibility and
> representation guidelines. The company serves customers at their locations
> and does not receive walk-in customers at the registered office. We corrected
> the public profile to a service-area business, removed descriptive keywords
> from the business name, aligned the staffed hours, and updated the website to
> the same identity. The attached registration, insurance, utility, and
> operational evidence supports the current business name and operation. We
> respectfully request review of profile GBP-CURRENT-1042.

## 9. Submission checklist

- [ ] Correct profile is selected in the appeals tool.
- [ ] Current public fields match the consistency table.
- [ ] All files open and use the evidence-index names.
- [ ] Document name/address variations are explained, not hidden.
- [ ] Evidence form is opened only when uploads are ready.
- [ ] Exact appeal text and attachment list are saved.
- [ ] Submission receipt, case ID, and time are recorded.
- [ ] No duplicate profile or parallel appeal is created.

## 10. Decision log template

| Date | Channel | Status | Exact request/decision | Response owner | Next action |
| --- | --- | --- | --- | --- | --- |
| YYYY-MM-DD | Appeals tool | Submitted | Receipt text | Owner | Wait for official response |
| YYYY-MM-DD | Email | More evidence requested | Requested items | Consultant | Supply only requested evidence |
| YYYY-MM-DD | Email | Final decision | Decision summary | Owner | Record outcome and close/escalate |

## Acceptance criteria

- Every material profile field has an evidence-backed current value.
- Duplicate and former-location records are mapped.
- The appeal text states corrections truthfully and does not promise eligibility.
- The owner can reproduce the submission from the pack without searching email.